The AIA 2030 Commitment: LeadershipPosted: September 26, 2016
“The first responsibility of a leader is to define reality. The last is to say ‘thank you’. In between, the leader is a servant.”
. . . or so said Max De Pree, the CEO and President of Herman Miller from 1980 to 1987. His father, D. J. De Pree, founded the office furniture company in 1905 and we now know it as one of the most equitable, forward-thinking, and sustainably-focused businesses in our industry.
I’ve been thinking a lot about leadership lately. This quote is my absolute favorite. Let’s unpack it, starting from the finish. The leader/servant thing is an ancient idea. Selfless, empowering, team-focused leadership is certainly effective in architecture and interior design firms. And everyone likes to hear “thank you” – an expression that exists in every human language yet could always be heard more frequently in the workplace. But the first part of that quote is kinda tricky.
“Define reality” sounds challenging. A task with existential implications. “What do I know about ‘defining reality?’ I’m no philosopher. I’m just trying to run a good design firm.” Well, someone has to do it. A group of people working together in an organization needs to understand their organization’s values, its future plans, its market and position, its reason-for-being. Defining – and sharing – that reality is job number one for leadership.
Herman Miller’s vision is to “design and build a better world”. Their mission: “Inspiring designs to help people do great things”. You can download their November 2015 “Better World Report” here. Shrug this off as corporate PR if you‘d like, but this is how they define reality. And it works for Herman Miller.
So how do I define reality? I’m no philosopher either. But here’s what I believe:
I believe Ed Mazria and Architecture 2030. I believe that burning fossil fuels to generate power for our buildings is one of the world’s largest sources of greenhouse gas emissions. I believe designing our buildings and spaces to be radically more energy efficient is the most important thing we can do to help get us to a 21st century low-carbon economy.
And I believe the market for smart, capable architects and designers that can do this is not going away. In fact, I think new building codes like CALGreen, corporate social responsibility policies from the likes of Kaiser Permanente, Google, Xerox, and Target, and the globally persuasive power of organizations like 350.org are pointing us exactly in the other direction.
Add to this the exploding power our own design tools and a steady stream of young professionals who crave an opportunity to make a meaningful difference in the world, and reality doesn’t look so hard to define anymore.
But the rigorous process of continually improving the designed energy use of all our firm’s projects is not easy. That’s why the AIA 2030 Commitment was created.
The 2030 Commitment is a free program of the American Institute of Architects. It’s one of the best member-service you’ll get from the AIA. When you sign it and join, you get access to a world-class interactive, shareable database and reporting tool called the Design Data Exchange or DDx. Once you start entering simple information about your projects (like use group, climate zone, and MEP systems) you can compare how your projects’ designed energy efficiency compares to other similar ones. And for firm leaders, your annual report is an overview of your firm’s entire body of work showing where you’re making progress and where you may need to focus more attention.
The AIA 2030 Commitment DDx is exactly the right tool for architects and designers who want to make a meaningful difference in the world. So sign up. It’s what good leaders do.